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Conversion Funnel
An increase in marketing response rate from an industry standard 2 percent to 3 percent can have a significant impact on revenue at the bottom of the funnel. The example above uses a lead generation campaign targeting an audience of 20,000 prospects and average selling price of $200,000 to demonstrate how a slight improvement at the top of the funnel equates to an additional 200 responses and $1M in incremental revenue.

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The Springboard Effect

5 Strategies that Will Help Your Business Emerge Stronger After a Recession

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